Shortcut to a stunning website content


1:1 guidance for you to write compelling web copy that turns your visitors into clients & leads

Your website is a big deal. It’s the mothership of your overall messaging. It’s the place your potential clients go to get a well-rounded impression on your vibes, your services, and offers.

Not to mention the potential a website has to make you ca-sho-la 💲 on autopilot.

Copywriting isn’t as easy as it seems.
Especially if you want your web copy to check all the boxes and really strike a chord with your visitors:

It’s not a rocket science either, I’m not saying you can’t learn and DIY it.

But if copy writing isn’t your jam, and if you’d like to:

Speed up the process
Finish the content for the whole website in a few days
Feel certain that it’ll do your coaching business, your offers, your brand and your web visitors justice
And not break a bank doing it then


Shortcut to stunning website content may just be what you need: 



Save yourself from hours of Googling, followed by a headache, following hard to implement general advice, and get personalized guidance on how to craft your website copy.

Successful websites lie on 3 pillars of high-converting and SEO optimized copy:

Memorable brand & communication style

To dazzle your unicorn, dreamy, high-paying clients on your website and beyond, in all of your communication, and make ’em recognize it and remember it.

Ultra-Relevance To Your Ideal Clients

To translate who you are, what you do, who you do it for, why and how, to what your unicorn clients need to “hear” to act.

Mega User-Friendliness

To showcase all the info where and how it needs to be shown for both your target audience and Google’s algorithms to easily find it, consume it and remember it.

Time for the nitty-gritty. 

Here is how Shortcut to a stunning website works:

stunning website


When you sign in to the Shortcut to a stunning website call, you’ll get:

  • A questionnaire, so I can get to know your business, biz goals, brand, ideal clients, etc. and hence customize my recommendations and come up with follow up questions if necessary.
  • Word bank workbook, a file that will help you create a brand voice that stands out and not just for your website but all of your channels of communication.
  • Ideal Client Avatar workbook, a file that will help you be 100% clear about who are you talking to through your website.

I will guide you through these workbooks on the call, in detail.


I will listen to your main struggles when it comes to your business issues and website copy creation.

I will give you step-by-step advice on how to approach these issues, as well as how to create the copy for your website; We’ll cover one or all of the following topics, according to your needs:

  • Basic SEO
  • Your brand persona and brand voice
  • Your ideal clients and relevant messaging
  • Website structure and navigation 
  • Guidance on creating different copy sections on your website
  • Your funnel

 You can expect the call to last 60 – 90 min.


I will be available to answer to your copy implementation-related questions via email for 14 days.

And, when you’re done, I’ll be happy to jump over to your website, check it out, and let you know if there’s anything else you could improve. 🙂

stunning website
website content

Wouldn’t it be amazing to know EXACTLY what to change to make your website content generate more leads & clients?

Not only your get fabulous and on-brand content for your website, but you’ll also learn to think and write like a copywriter which will make your job a whole lot easier next time you need a post, an email, anything really written.

stunning websites

Sounds great, but why should I trust you?

Fair enough (Btw, your ideal clients are asking you the same question).


3+ years of experience in copywriting for the web (blog posts, emails, sales pages, websites)

+ designing, creating and SEO optimizing my own website

+ writing copy for 20+ websites in English and Serbian

+ visiting and analyzing hundreds of successful service-based business owner websites.


Also, before I was a copywriter, I was English to Serbian translator (translation: second cousin to copywriting) which enabled me to deeply understand the difference between the messages one wants to communicate and the messages one needs to receive in order to accept them.

And also because of what they said, after working with me👇


Working with Maya was a real treat. As someone who has great difficulty putting my thoughts into cohesive copy, Maya was able to gather who I am and what I offer and magically turn that into awesome and funny copy through an hour-long chat.
I love that she was able to write copy that sounds like it really came from me! I would have never been able to get so clear without her she has saved me time, effort and a lot of headaches. To top it all off, she is super easy to work with, has a great personality and makes her whole process really clear so you know exactly what you can expect.
Denise Hartgersmutchler

Busniess Owner, OBM, Denise HM

I really enjoyed working with Maya. She was highly proactive and thought along with me, which is something I find deeply valuable in team members.

Maya’s communication style was very clear and transparent. She took initiative, did her research and was able to beautifully capture my voice. The quality of her work was stellar – her first draft made me laugh out loud.

I would definitely hire her again and can only highly recommend her.

Maggie Giele

Msc, CEO, Maggie Giele

Maya is everything you want in a copywriter – digital marketing savvy, skillful at harnessing the power of words and easy to work with. 

We‘re a digital marketing agency that seeks to provide an outstanding UI/UX experience for  our clients’ websites. We hired Maya to write a website copy for our new website.

We loved working with Maya for she’s straightforward, easy to communicate, collaborative and responsible. And the final copy was spot on! 

Vladimir Andric

CEO, SuperScript.

Shortcut to a stunning website strategy call is for you if:

You know your audience and ideal clients, and you’re kind of good with words, but you’re not sure a pro copywriter would sign it off.

You gave your best shot to writing hot website pages, but you’d like to see them convert better.

You’re in the first stages of your coaching business, writing is NOT your zone-of-genius, but you know the amaze-balls copy is vital for your biz to succeed.

You did your best work but now you don’t have neither  the energy nor the time to figure out how to improve your copy on your own.

You’re a crisp fresh service-based biz owner with a corporate background and translating the robo-talk you’re used to into a more casual talk your ideal clients use is giving you a headache. 

You’re to much IN your business and you want to make sure your ideal clients will read exactly what they need and want to, so they grasp exactly who you are, what you do, why they should work with you and what are the outcomes they can expect!

A copywriter wrote your web content, but you’re NOT happy with a result. You’d like a second opinion.

You simply want another set of eyes on your web copy because you know two heads are better than one, and you want to be excited to share the link to your website!

But, it’s not for you if:

You don’t plan to drive any traffic to your website pages (no traffic- no conversions).

⛔ If you don’t know your audience at all and if you don’t know what the goals of your website are. Even if you’re just starting out and this is your first website, you should at least have general idea about who your target audience is and how you want to use your website.

⛔ You don’t intend to implement. I’ll be honest – I’ll be covering a lot, and you’ll need to invest a little bit of time to implement it all in your writing. So if you can’t commit to it, then investing in Shortcut to a stunning website would probably be a waste of your money.

⛔ You think that being a decent writer through your university and later is going to cut it. Web content is a different beast, if you don’t see the value in investing in working with someone who writes web content for a living, then we’re probably not a good fit.  

The investment?

For only 347 EUR ($412), within Shortcut to stunning website strategy call, you will get:

💛 A questionnaire

So I can get acquainted with your business & brand before we get on a call and NOT give you  one-size-fits-all guidance.

🌟 Ideal Client Avatar worksheet 

So you can create content that is ultra relevant to YOUR ideal clients

😊 Word bank worksheet

So you can document the words, phrases and communication style that makes your memorable brand voice, and use them over and over again throughout all of your communication channels.

 🟡 Templates for 5 basic website pages: Home, About, Services, Blog, Contact

So you don’t start writing from scratch or wonder which templates you fished out of Google will work for your coaching business and which are not the best choice.

☀️ And finally – 60 – 90 min Strategy call

So I guide you – headline – by – headline, section by section, CTA by CTA to write SEO friendly, compelling, on-brand copy for your website you’ll be excited to share with everyone!

Let’s create compelling, on-brand, stunning website content to truthfully represent your coaching business and get you leads & clients.


What happens when I purchase the Shortcut to a stunning website strategy call?

As soon as I get the notification that you purchased the call, I’ll send you the questionnaire and the link to my calendar for you to book the call.

Do I need to do any prep work, before our call?

Ideally, you would have worked with a business coach, so you know what your overall marketing strategy is, and how your website fits in. And if not, it would be great if you conducted market research, so you got to know your ideal client before writing content for your website aka before our strategy call.

Last but not least, it would be perfect if you “did your homework” with the materials I’ll send, before our call.

Do you do Shortcut to a stunning website strategy call in any language other than English?

Yes, I can do the call in the Serbian and Croatian language.

Can you help me with a sales page in a similar way?

Yes, I can help you create your email campaigns, landing pages and sales pages. Book a free and non-binding call and we’ll discuss your specific needs.

Can we talk first? I’m interested, but I’m not sure we’re the best match.

Yes, of course! I’d be happy to chat with you and answer all the questions I haven’t covered here. You’re welcome to book our no-strings-attached FREE 30 min call here.

Ready to create the website you’ll be excited to share the link to and confident that it’ll do your brand justice?


Website copy (DFY)

Website Content Makeover plan (review + suggestions for improvement)

Shortcut to a stunning copy (strategy call)

Sales funnel copywriting (DFY)


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